MARKET[SOURCE] Research & Consulting, LLC
743 West Battlefield Street
Springfield, Missouri 65807
417.877.7808 - phone
417.877.7808 - fax
M[S]RC specializes in research that will help you
* determine your image
in the marketplace,
* grow market share, and
* increase revenue.
"We use The Buyer's File to answer the most fundamental questions asked by our advertisers. They want to know who their customers are and how to effectively reach them. The Buyer's File not only identifies local buyers and decision-makers, but it effectively allows us to demonstrate WTHR's ability to reach them. It gives us the flexibility to ask specific questions designed to meet the client's individual needs and allows us to provide our clients with research they can't get anywhere else. As a result, our clients are rewarding us with more of their advertising dollars." - Andy Denniston, Research Director, WTHR-TV
4 Basic Components of The Buyer's File
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→ what are consumers in your market planning to do or buy?
→ what are potential customers watching on your TV station?
→ who are your clients' potential buyers?
→ what are they watching in your market?
